I know we shouldn't attribute to malice that which can be explained by incompetence (or other potentially less negative reasons), but it does seem like Mozilla has worked harder against its own success than any competitor. I consider this new brand in the same vein. I'm also saying this as a daily desktop firefox user (but fennec on Android).
The one prior with the :// I think is better, not sure why they are changing it, it wasn’t that old, I guess the new CEO that ousted the person that had cancer that was supposed to be CEO, thinks this is a good idea
The last time there was a rebrand, Mozilla publicly announced it, published several ideas, and let the community decide on one.
This time, Mozilla created a rebrand privately, announced it via a private press release to a few tech outlets several weeks ago, and JKR is only publishing it now. I don't see Mozilla announcing it on their site yet.
I mean, it’s creative, certainly. It’s a bit weird/a shame that the logotype doesn’t have anything to it now other than bold sans serif letters, and they certainly were fighting an uphill battle by changing the terribly clever, minimal existing logo. Also Mozilla is currently acting like supervillains, allegedly discriminating against a cancer survivor, which makes the brave non-profit schtick an even harder sell.
Given that, and taking it for granted that they needed a brand refresh; the flag is cute. I like it!
The dinosaur is a little odd, too — isn’t that a chromium thing…?
I know we shouldn't attribute to malice that which can be explained by incompetence (or other potentially less negative reasons), but it does seem like Mozilla has worked harder against its own success than any competitor. I consider this new brand in the same vein. I'm also saying this as a daily desktop firefox user (but fennec on Android).
The one prior with the :// I think is better, not sure why they are changing it, it wasn’t that old, I guess the new CEO that ousted the person that had cancer that was supposed to be CEO, thinks this is a good idea
It feels metaphorical, doesn't it?
The last time there was a rebrand, Mozilla publicly announced it, published several ideas, and let the community decide on one.
This time, Mozilla created a rebrand privately, announced it via a private press release to a few tech outlets several weeks ago, and JKR is only publishing it now. I don't see Mozilla announcing it on their site yet.
Anyone a fan?
I mean, it’s creative, certainly. It’s a bit weird/a shame that the logotype doesn’t have anything to it now other than bold sans serif letters, and they certainly were fighting an uphill battle by changing the terribly clever, minimal existing logo. Also Mozilla is currently acting like supervillains, allegedly discriminating against a cancer survivor, which makes the brave non-profit schtick an even harder sell.
Given that, and taking it for granted that they needed a brand refresh; the flag is cute. I like it!
The dinosaur is a little odd, too — isn’t that a chromium thing…?
Dinosaurs have been a mozilla thing since before Firefox and Chromium existed, the whole brand was build around a dinosaur before Firefox.